Nestled at 175 Long Street in the vibrant heart of Cape Town, Ad Idem Café is more than just a charming coffee shop surrounded by the buzz of courts and legal professionals. Our inviting space welcomes regulars and newcomers alike with warmth and exceptional coffee.
Beyond the café, the Collective, founded by sommelier and events curator, Armand Ridgard, encompasses a dynamic events company crafting unforgettable experiences and a private wine portfolio management service tailored for discerning clients.
Driven by a passion for hospitality, creativity, and sophistication, Ad Idem Collective redefines connection and taste.
Self-proclaimed "poorest psychiatrist in the country," Andries traded his waiting room for a coffee machine in Bloemfontein two decades ago when he founded the local favourite, Iewer Nice.
In 2025, Andries relocated to Cape Town to pursue a new vision as our dedicated General Manager at Ad Idem, bringing his warmth and passion to the team.
At the helm of Ad Idem, Armand drives the brand from the café to the event- and wine portfolio management.
Armand is a sommelier with both a patriotic palate, and a love affair with Old World wines. After a decade in hospitality, from pubs to fine dining royalty, the time came to take the reigns and start this shared project.
Behind every great company is a great director. Though she's standing in theatre, she trades her scalpel for spreadsheets on the side. Dakota's love for generous hospitality extends beyond her warm bedside manner.
For Praise, it’s about creating memorable experiences for our guests. She loves making guests smile and knowing she's done her part making their day special.
Praise is our Assistant Manager and everyone's big sister. No delivery driver dares leave without her signature.
xoxo
When someone cooks from the heart you can taste the difference. This is Bertha. She is the ultimate team player. She is your favourite colleague's favourite colleague.
Our sandwiches are legendary because of Bertha's love for a job well done. She sees cooking as her creative outlet and loves to experiment and develop new recipes.
Have a comment or a question? Ready to place your order for delivery or pickup?
Give us a call and we can get your order ready for you. Send us a message, and we will get back to you as soon as possible.
175 Long Street, Cape Town City Centre, Cape Town, South Africa
Open today | 06:00 – 16:00 |